Data/hora: 20/05/2024 06:43:07

Provedor de dados: | 21
País: | Germany
Título: | Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
Autores: | Naspetti, Simona; Zanoli, Raffaele.
Data: | 2011
Ano: | 2011
Palavras-chave: | "Organics" in general Values; Standards and certification Consumer issues.
Resumo: | Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the  advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were  analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and  shows that additional local/ regional claims can reinforce the appeal of organic products .
Tipo: | Journal paper

Identificador:

http://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf

Naspetti, Simona and Zanoli, Raffaele   (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries.   journal of Food System Dynamics, 2 (3), pp. 253-273.

Relação: | http://orgprints.org/21972/
Formato: | application/pdf